In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, and also other realities regarding modern-day B2B marketing. We talk about exactly how the purchasing trip is currently entirely fragmented and also the manner in which area structure can aid marketers retake control of the disco

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no longer exists, and other truths regarding contemporary B2B advertising. We go over exactly how the acquiring trip is now entirely fragmented and the manner in which area structure can help marketers retake control of the exploration and need gene

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no more exists, as well as other truths concerning contemporary B2B advertising. We discuss just how the buying journey is currently completely fragmented as well as the manner in which neighborhood building can aid marketing professionals retake

TL; DR - If you require short-term results, e.g., revenue, don't presume that the secret is recording much more demand. This strategy is becoming less reliable, and also it's a means to burn priceless resources. Concentrate on developing demand where you can obtain near-term victories. The buyer's trip can not be "bent to our will." I

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no more exists, and also other facts concerning modern B2B advertising and marketing. We discuss just how the purchasing trip is currently completely fragmented as well as the way that community building can aid online marketers retake control of th